Product Designer · UX/UI · Systems

Designing
products
people love

I turn complex problems into intuitive experiences, bridging user needs, business goals, and technical constraints.

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About

👋 Hi, I'm Ahmed, a product designer with over 10 years of experience turning complex problems into products people actually want to use.

I bring client visions to life through a process grounded in research, systems thinking, and a deep respect for the people on the other side of the screen. I have a strong track record of delivering successful products on time and on budget, and I thrive in cross-functional teams where design, engineering, and business goals meet.

My background spans user-centered design, prototyping, usability testing, and front-end development, which means I don't just hand off specs, I stay close to the build and make sure the vision survives contact with reality.

Design philosophy
Think in systems, design in details

Good design isn't a collection of pretty screens, it's a system with rules, patterns, and logic. I design from the inside out: establish the system, then build the surfaces.

Precision matters

I approach design the way a mathematician approaches a proof, every decision has a reason. Arbitrary choices are a sign of incomplete thinking. I push until the logic holds.

Clarity is kindness

Seamless design isn't an aesthetic, it's a standard. The best interface is the one that disappears. When friction vanishes and the next step feels inevitable, that's intentional design reducing cognitive load until the experience feels effortless.

Design is communication

A great designer is also a great communicator, knowing how to translate user needs into business language, and business goals into human experiences.

Studies

01 · Fintech · Puzzle
Systematic design
Design systemsComponentsTokens
Built a systematic, scalable design system for Puzzle's accounting platform, establishing foundations for consistent, accessible UI across the product.
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02 · Fintech · Puzzle
Payment matching workflow
UX DesignFintechSystems
Redesigned the payment matching workflow to handle partial, multi-invoice, and unallocated states — turning a high-stakes task into recoverable, everyday work.
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03 · Fintech · Puzzle
Data-driven UI
Data vizTablesInteraction
Redesigned complex data tables and reporting surfaces to help accounting teams read, filter, and act on financial data with confidence and speed.
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04 · Automotive · General Motors
Shop . Click . Drive
Online shoppingAutomotiveOmnichannel
Reimagining the online car buying experience — from browsing and configuring to financing and fulfillment. Customers can choose home delivery or dealership pickup, creating a seamless end-to-end journey from couch to keys.
Coming soon

Resume

What I do
Work historyDownload CV
Aug 2023 – Present
Staff Product Designer
Puzzle · Full-time
At Puzzle, I design core product experiences that power modern accounting workflows, with a focus on automation, transparency, and flexibility. I lead design on the core accounting team in key areas including accounts payable/receivable, revenue recognition, classification, integration, accuracy review and more. I work on complex systems that support real-time integrations, audit trails, and financial reporting. I own the end-to-end design process from research and system design to prototyping and partnering with engineering to bring ideas to life.
Aug 2023 – Present
Design Instructor
Schoolcraft College · Part-time
As a design instructor at Schoolcraft College, I teach students core design concepts and help them apply those ideas through hands-on projects and critiques. I also prepare all the teaching materials, presentations, and assignments to make sure each class is clear and engaging. My role includes giving feedback, supporting students as they develop their work, and helping them build confidence in their design decisions.
May 2022 – Aug 2023
Sr. Product Designer
Coursekey · Full-time
At Coursekey, I played a pivotal role in delivering innovative solutions and expanding the product with a diverse range of tools and features that enabled schools and educators to streamline their work processes and gain valuable insights for informed and calculated decision-making.
Sep 2016 – May 2022
UX/UI Designer
Entrega · Full-time
During my time at Entrega, I had the opportunity to work on diverse projects across different industries, including recognized names such as General Motors and Enterprise Car Rental. I contributed to designing and developing internal systems and customer-facing products, ensuring successful product deliveries on time and on budget, bringing innovative products to market, driving growth and profitability for our clients.
Mar 2013 – Sep 2016
Interaction Designer
Destaco · Full-time
At Destaco, I played a leading role in producing creative assets for global product lines, enhancing the user experience and visual appeal of showcasing products and services. Collaborating closely with marketing and engineering teams, I contributed to rebranding project, organized product catalogs, and designed interactive digital displays and applications for exhibits, ensuring a seamless and engaging user experience.
Skills
User-centered design
User research
Design thinking
Market research
Competitive analysis
Personas & scenarios
User journey maps
Storyboarding
Interaction design
Information architecture
Wireframing
Prototyping
Visual design
Design systems
Usability testing
HTML / CSS
JavaScript
React / Angular
Agile / Scrum
Mentoring
Cross-functional
Tools
Figma
Sketch
Framer
Photoshop
Illustrator
After Effects
Miro
Notion
Jira
Linear
Claude
V0
Vibe-coding
Maze
Education
Sep 2011 – May 2013
Web & Interactive Media
Schoolcraft College · Livonia, MI
Certificate in Web & Interactive Media.
Sep 2003 – Jun 2009
BSc Civil Engineering
Applied Science University · Jordan
Bachelor of Science in Civil Engineering.

Contact

Let's build something great

Open to full-time roles and select freelance projects. I'd love to hear about what you're working on.